As the economic crisis deepens, climate change approaches critical levels and global tensions increase, the need to break the monopoly on television daily news has never been greater. We must know why the crisis is happening and what we can do to defend ourselves. Corporate TV news won't ask the real questions, let alone provide answers.
The scale of the problems facing us demands original and profound solutions. If 'necessity is the mother of invention', get ready for an era of unprecedented imagination and innovation. But there will be no progress without a fight against forces wedded to the status quo. We are entering a period of action, where people take solutions into their own hands and create a bold vision for new ways of living and doing business. The Real News Network is such a solution; it's the missing link in the global media landscape.
We need video news that cuts through the propaganda and spin with facts and context. But we need more than that. We must have journalism that reports on models for change and people getting organized seeking justice and transformation. We require a platform for the best minds on the planet to debate solutions and speak to millions of people. We need video news with the courage only economic independence provides, to follow facts fearlessly to rational conclusions.
Over the past year, our beta news production has given you just a small taste of what we can do. TRNN has challenged the official version of events in 2000 stories that have received more than 15 million views. Now it's time to further popularize the content and style, and take the project to scale.
The Real News Network is at a critical juncture. New distribution deals put us on the verge of an audience in the millions. Yet, this comes at a time when the financial crisis has knocked out some of our expected seed funding. We need thousands of new donor/members now if we are to continue. We have to move to a primarily small donor model now.
There are two important developments you should know about. We have an agreement with the McClatchy Newspapers Washington Bureau that delivers The Real News stories to millions of viewers who visit McClatchy papers' websites. Here is a recent screen grab from the McClatchy DC bureau website that shows what this collaboration looks like.
We also have a contract with Tivo that puts The Real News channel in one million households across the USA. Other content partnerships (including dedicated apps for cell phones) will push our video news service to millions of people. Soon, we expect to establish a presence on cable TV on-demand services and on radio. We are working on similar arrangements in Canada.
Over the next 12 months, The Real News Network is expanding its news and current affairs programming to more directly target a mass TV and Internet audience. We will enhance our news coverage and introduce innovative, interactive programming that enables citizens to engage in the process.
The Real News will develop a "beat" system with production units dedicated to:
The Real News Network will produce branded segments on specific issues, including:
Over the next year we will:
Join us in making The Real News a reality. Here's what you can do.
Now more than ever - Our future depends on knowing.
* Donations in the USA and Canada are charitable contributions and are tax deductible according the regulations in each country.