As you read deeply in this book, you'll see things you hadn't realized were there--in everything from advertising to political rants. You'll learn the three ways people absorb information and how to appeal to each to get your message across, the kinds of words to use when trying to sway people and the kinds to
Cracking the Code is more than a book about politics, more than a book about communication. It's a book about all the ways you and I can connect with each other to build a better society based on the values of our nation's founders. We have the ability and responsibility to take Thom's belief to heart - that how we communicate dictates how we live, which in turn shapes our world - and act. Reading this book is the first crucial step in that direction.

avoid. why politics is all about stories and how knowing what those stories are will help you understand and connect with your audience, and much more.

Whether you're a politician, an activist, a volunteer, or a concerned citizen, you'll develop a strong sense for how to reach into that part of the collective human psyche where we truly do have the power to create a new world.